1.0 Our Methodology.........................................................................4
2.0 Key Findings In This Export Guide...............................................5
2.1 Key Findings – Health Food........................................................5
2.2 Key Health Food Markets in Asia..................................................5
Australia.............................................................................................5
Middle East .......................................................................................5
Greater Chinese Markets.....................................................................6
SE Asian Markets...............................................................................6
Japan.................................................................................................7
Korea.................................................................................................7
Different Models.................................................................................8
2.3 Risk Factors..................................................................................8
3.0 Major Consumer Markets in Asia – Health Food............................9
3.1 Markets - Analysis ........................................................................10
3.2 Market Characteristics ...................................................................10
3.3 Consumer Product Demands..........................................................12
4.0 Competitive Analysis......................................................................15
4.1 Traditional / Alternative Medicine....................................................15
5.0 Market Entry Strategies – Health Food in Asia ..............................17
5.1 Recommend Market Entry Strategies .............................................17
5.2 Effective Marketing Tools .............................................................17
6.0 Distribution and Channel Strategies ...............................................19
6.1 Distribution Channels for Health Food in Asia................................19
6.2 Distribution Strategies - Detailed....................................................20
6.3 Web Marketing ............................................................................22
Web Marketing Strategies in Asia .......................................................22
6.4 Multi-Level Marketing Strategies ...................................................25
6.5 Greater Chinese Markets...............................................................25
6.4 Market Entry Strategies - Examples ..............................................27
Leverage off Multicultural Market in Australia......................................27
Personal Care Shops..........................................................................27
Large chain stores .............................................................................28
Supermarkets & Department Stores....................................................28
Fitness Centres..................................................................................29
Tutoring Centres ...............................................................................29
Duty Free Shops................................................................................29
Recommendations..............................................................................29
6.5 Middle East Markets - Marketing Entry Strategies ..........................30
Focus on Department Stores ..............................................................32
Direct Approach to Health Care Stores................................................32
Attend Organic and Health Products Exhibitions..................................33
Internet Marketing...............................................................................33
Multilevel Marketing ...........................................................................33
Leveraging Off Multicultural Opportunities...........................................33
How Money Cat Consulting can Assist You? ......................................34